The Big WISH Shoot

February 11, 2017

Wednesday was a long great day. I woke up bright and early at 6 a.m. to get ready for the WISH-TV photo shoot. Photographer Ed Stewart was along as my assistant for the day. Luckily for both of us I had the sense to set up equipment the night before to make the early call time go a little better. The day consisted of working with 14 of the news stations anchors and reporters. This was the second campaign I have worked on with WISH-TV and there were definitely some big shoes to fill, the previous work had been used in an ad campaign that was presented over Indianapolis in the form of banners, billboards and television spots. What made it even more exciting is this campaign went on to win some top advertising and marketing awards! The talent both in front of and behind the scenes was both talented and truly as nice as possible. Meeting these television personalities that grace the screen might have been a little intimidating but that quickly faded as all of them were completely hospitable and made it easy to work with all of them. After the last shot was taken we packed up and now the waiting game begins. Can’t wait to see what the amazingly talented designer comes up with. After seeing the initial mood boards, we are in for another great campaign!


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